TY JOUR TI “The generational code” and the formation of an effective corporate culture of a modern company KW corporate culture KW generational theory KW business impact KW efficiency KW artifacts and symbols KW value KW basic assumptions KW generations X KW Y KW Z KW α KW β JO Vestnik of Astrakhan State Technical University. Series: Economics AU Mineva, O.. PY 2025 IS 2025 PB Astrakhan State Technical University