%0 Journal Article %T Analysis of the dynamics of the global advertising market: growth drivers and development prospects %A Piterova, A.. %K global advertising market, advertising, advertising costs, dynamics, traditional media channels, digital advertising, regional markets, growth drivers %J Vestnik of Astrakhan State Technical University. Series: Economics %D 2025 %N 2025 %P 10 %I Astrakhan State Technical University