TY  JOUR
TI  The tasks of anthropomorphism in the context of the communicative function of advertising
KW  marketing communications
KW  anthropomorphism properties
KW  emotional involvement
KW  trust
KW  product promotion
KW  advertising
KW  neuromarketing
JO  Vestnik of Astrakhan State Technical University. Series: Economics
AU  Leonova, N..
PY  2025
IS  2025
PB  Astrakhan State Technical University